Greetings -- First Post

Dear Friends,

thegoodseed will troll the Web and instigate dialog on a very specific question: can the networked economy force businesses to behave better? Our hypothesis is that the new connectedness is making it harder than ever to behave badly, and that networks may in fact create a new system of rewards. A simple idea -- simplistic perhaps -- but we will try our best to get an answer. And we will have a lot of fun -- lamenting the bad seeds, celebrating the good, and allowing ourselves some mischief along the way (as much as our network will allow).

Because of my professional interests -- corporate communications and PR -- my focus will be on the media: how businesses comport themselves online and in print. I'll be talking to newsmakers, journalists, academics, consultants.