Sunday, October 24, 2004

Sunday Sermon: A Code for the Electronics Industry ... and a New Book

Thanks to the Don Tapscott "Age of Transparency" Web site for the following items:

*Electronics Industry Code of Conduct

“On Friday, HP, Dell and IBM today released an Electronics Industry Code of Conduct to promote industry standards for socially responsible business practices across their global supply chains. The code, which was developed in collaboration with electronics manufacturing companies Celestica, Flextronics, Jabil, Sanmina SCI, and Solectron, paves the way for a standards-based approach for monitoring suppliers' performance across several areas of social responsibility, including labor and employment practices, health and safety, ethics, and protection of the environment.”

For a full copy of the code,
click here.

*There's a new book on corporate responsibility -- Faith and Fortune, by Marc Gunther (Crown Business: October 2004). thegoodseed promises to review this latest contribution by Gunther, a reporter at Fortune Magazine. In the meantime, we’re happy to run a section of the promotional copy:

“Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry's but also inside such bulwarks of the FORTUNE 500 as Ford, Dupont and McDonald's. Bit by bit, almost imperceptibly, this new model is replacing a century-old approach that was rooted in the industrial era....

“Powerful forces are driving these changes. They include the desire of companies to attract and engage their workforce, the emergence of the 1960s generation in positions of corporate power, the spirituality-in-the-workplace movement, the rise of social investing, and the growth and sophistication of activist groups. Even the recent corporate scandals have driven big companies to demonstrate they are about more than greed.”

We believe there’s another powerful force at work: the networked economy. Combine Gunther’s book, and Tapscott’s latest (
The Naked Corporation), and we’ve really got something to talk about ... saith thegoodseed.



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