Wednesday, October 27, 2004

What Does it Mean to Be Green?

OK, we promised this a week ago, and today is the official launch of an ongoing campaign called "What Does it Mean to Be Green"? It was the title of a report in the Harvard Business Review back in the 1970s when there was very little green marketing. We'd like to "repurpose" the title as our campaign slogan, because (a) the article was great, (b) it's time for a refresh, and (c) it rhymes. We will be working on a number of fronts -- inviting debate on these pages, publishing articles, public speaking (if anyone will have us), and, time permitting, an awards program -- all in the service of discovering why so many companies today are supporting social causes, and what the best of these companies have in common. We'll start by posting a press release, that aired just yesterday, announcing a PRWeek/PainePR study that shows "a recent upswing in corporate support of nonprofits and a healthy outlook for future corporate giving." Stay tuned.

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