Monday, January 10, 2005

Open Source PR?

See this excellent post on Media Insider on how virtual teams of PR pros can organize and execute pro bono campaigns. Mary-Jane Atwater provides a case study on the Independent Public Relations Alliance (IPRA), a network of senior PR pros in the DC area that recently banded together to promote awareness of child abuse. Now ... marry this idea with new-media and community technologies (wikis, blogs, and social networking tools) and we may someday have a replicable model for promoting many worthy -- though underfunded -- causes.

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