The Think on Blink
See David Brooks' review of Malcolm Gladwell's new book, "Blink: The Power of Thinking Without Thinking" (New York Times posts the review -- registration required). Premise of the book is that first impressions are often better than long bouts of thinking. Brooks likes the idea, but longs for more substance than Gladwell's slim tome provides -- a desire that, he admits, runs counter to the spirit of the book. Let's see what the masses blink. Gladwell's last book, "The Tipping Point," is one of today's most influential books on business and marketing.