Watching the Washers
Christopher Caldwell of The New York Times Magazine continues to expose cheap PR tricks in the government sector. In "The Triumph of Gesture Politics," he looks at winners and losers in the post-Tsunami PR wars. We recommend a new term for the PR code book: "tsunami-washing": the attempt to gain public approval by making grand-but-empty gestures following a natural disaster.
posted by Giovanni Rodriguez at 10:52 AM
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