Thursday, February 17, 2005

The Crumbling Church of Old PR

Many years ago, I asked a friend, a morose but gifted architecture student, what kind of architecture he wanted to practice when he finally left school. "Demolition," he said. I remembered that conversation recently when contemplating the possibilities for my own future, now that the church of old PR is crumbling. Lots of demolition work out there, to be sure. But I think there will be building, too.

But what will we be building? I'm not worried -- there's too much fun to be had in the coming months, and if history is any lesson, the demolition work will unleash the creative energy that's needed for the rebuilding of this profession. And already we are seeing how new media may be laying the new foundation. More on that subject in a weekend post.

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