Wednesday, February 09, 2005

Epiphany in the Commons

Gotta love Mike Manuel's post yesterday about the PR industry's PR crisis. He sums it up well, with a modest plea for personal accountability:

... I think the PR industry is practically the poster child for tragedy of the commons and I don’t personally believe blog posts are going to change perceptions or fix the problems, but I do believe, however, that my actions can make a difference. The standards and values that guide the way I work with my clients, my co-workers and the media can kick this issue straight in the ass – far better than any blog post I might write. So while I don’t expect things to change over night, I’ll take comfort in knowing I’m doing something to address this problem on a daily basis.

16 Comments:

Blogger El Fenix said...

What would you say to creating a regulatory board for public relations professionals that has the power to censure its licensees? And if we give them the power to revoke licenses, then even agencies with $97 million federal contracts will stick to the straight and narrow.

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Blogger Giovanni Rodriguez said...

Steven: Great idea, but I think we have an even greater opportunity. Instead of emulating the old model -- think of self-regulating industries like the law (ABA) and securities (NASD)-- why not support PR in evolving along with other industries that are following the organic laws of the network (e.g., the media). I truly believe the network will get more and more powerful, rewarding the good, punishing the wicked. But the big challenge will be in "assisting" the evolution, as the system-design theorists say. A set of rules, written and well-promulgated, would be an excellent start. Emphasis on "well-promulagted" -- people have tried before, but where oh where can we quickly find these rules today.

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