Saturday, February 12, 2005

The Humanization of Microsoft -- a Corporate Blogging Success Story

We saw this coming early last year, and we predicted the blogging world would play a part. But little did we know that a corporate blogger -- instead of, say, Bill Gates or Steve Ballmer -- would earn most of the credit. See the profile of Robert Scoble in the latest issue of The Economist, only the latest tribute to the uber-blogger.

The article also touches on an emerging debate: whether the success of corporate blogging will kill PR, as we know it. Says celebrity blogger Jonathan Schwartz, COO of Sun: “It's not the end of PR but the end of the old PR department.”

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