Friday, February 11, 2005

Simply "Not" Green?

Another nod to transparency, this time against the greenwashers. The Boston Globe takes on Simply Green, along with lax U.S. standards:

Deep green in color and with an aroma of fresh sassafras, Simple Green is a popular household cleaner marketed to environmentally concerned consumers. It bills itself as nontoxic, the ''safer alternative" to other cleaners.

But one of Simple Green's key ingredients is the same toxic solvent that can be found in traditional all-purpose cleaners such as Formula 409 and Windex, a fact that consumers cannot discern from the products' labels.

Demand for environmentally friendly products is increasing, but consumers cannot be sure that what's inside the bottle matches the promises on the label. While Canada and the European Union have government-sponsored criteria for so-called green products, the United States lags far behind, especially for products used in homes every day. Product labels promise cleaners that are natural, nontoxic, environmentally preferred, or hypoallergenic, but in the United States there is no government or industrywide agreement on what the terms mean.

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