Tuesday, March 29, 2005

The "Hard" Launch: eastwikkers

Actually, it wasn't so hard after all.... Today my agency formally launched eastwikkers, our new service for businesses that are looking for ways to integrate new-media tools into their marketing programs. As many of you know, we've been rolling this out slowly -- a "soft launch," if you will -- with several client projects, and with posts on this site. Already three Eastwick clients are collaborating on the eastwiki, our agency-branded wiki powered by Socialtext. We'll soon be sharing success stories, as we continue to build out the service.

Here's what we said in our announcement this morning. The theme is collaboration.

At the core of eastwikkers is the eastwiki, an agency branded collaborative workspace powered by software vendor Socialtext. Several Eastwick clients have already begun using the eastwiki to manage internal and external communications with new media tools such as blogs, wikis, and RSS. The eastwiki was built with the knowledge that the new media sphere is increasingly promoting a more collaborative approach to corporate communications.

Eastwick is assisting clients in using the wiki to build private and public workspaces including private rooms for reporters, client collaboration sites, and topic-focused public wikis for corporate and non-profit projects. In addition to the agency wiki, the new service will provide consultation in new media training, best practices in corporate blogging, and collaboration with globally distributed marketing teams.

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