Saturday, March 26, 2005

Many Advertisers Still Leery of Blogs

A recent article in the Wall Street Journal says that blog ads are on the rise, yet many advertisers are still uncomfortable about a medium they can't control.

[M]any companies are wary of putting their brand on such a new and unpredictable medium. Most blogs are written by a lone author. They are typically unedited and include spirited responses from readers who can post comments at will. Some marketers fear blogs will criticize their products or ad campaigns. And, like all new blog readers, companies are just learning how to track what's being said on blogs and which ones might make a good fit for their ads.

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