Wednesday, March 02, 2005

New New-Media Biz ... in Europe

Elizabeth Albrycht and a few other top PR bloggers have launched a new new-media business in Europe. This is one of the first businesses of its kind across the Atlantic where there appears to be a great deal of interest in corporate blogging, wikis, etc. Here's what Elizabeth had to say yesterday:

Today, Guillaume du Gardier, Neville Hobson, Christophe Ducamp and I launched our new business: Blogging Planet.

As I have delved into blogging, wikis and other new communications tools over the past 20 months or so, I have become ever more intrigued with how they enable a transformational approach to communications. Neville, Guillaume and Christophe all reached the same conclusion from their work as well. It made tremendous sense for us to link up and create a set of offerings for organizations that are seeking to make sense of this new environment, as well as for those early adopters who are seeking to truly push the limits of what is possible.

Blogging Planet will be the brand under which we focus on counseling organizations on new communications strategies and tactics, both in the US and Europe. New Communications Forum remains our events production arm and growing knowledge community. Albrycht McClure & Partners continues as our more traditional public relations agency.

I am tremendously excited about this new endeavor. Please let us know if we can help you! The press release follows below and is available as a PDF download here.

35 Comments:

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