PR and Control
Tom Foremski has an interesting post about the difficulties PR folks have applying the command-and-control approach in the blogosphere. It is indeed a new world. But many folks in the PR biz have seen this change coming for quite some time, well before new media. Truth is that control never quite worked in the company/reporter relationship. Control -- among other things like, er, obfuscation, hype, deception -- has done a lot to strain relationships between PR reps and journalists. Not that things are so great today, but the blogger class, which claims quite a few folks from both worlds, has done a lot to bridge the gap.