User-Focused Biz Tech
See Rob Hof's post today on the BusinessWeek Tech Beat blog. He talks about "creating software without software," a not-so-far-out concept that companies like Salesforce.com are advancing. But this is part of an even larger trend that's pushing software vendors to rethink whom they are designing for, whom they are selling to, and what business they are in (software company? Web-based service). One thing's for sure: software companies see bigger opportunities for businesses that are modeled around "use."