Friday, June 24, 2005

Fear and Blogging in Las Vegas

We continue our tour of PRSA events with a stop in Las Vegas. It's our first visit to this city, and our guide -- or our Virgil, depending on your perspective -- is the erudite Jack Chappell, manager of community relations for Nevada Public Radio. Eastwick is sitting on a panel for government, non-profit and commercial PR pros who want to know what this blogging thing is all about, and why the PR profession needs to adapt. One thing we'll talk about is how the media -- one of our key constituencies -- is already adapting, out of fear, neccessity or opportunity. On that subject, check out Jon Fine's article in Business Week today, Net to Newspapers: Drop Dead.

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