The Big N Widens
It was a quiet, thoughtful entrance into the blogosphere, and from our perspective it was done perfectly. Novell, a company that has fully committed itself to being all things open, has launched a blog run and managed by the PR team. That the PR staffers are the primary authors is a strong message that they aim to be open in their comms as well. I recently met Bruce Lowry, the Novell PR chief, at a small blogger dinner organized by another company that has made a commitment to open source (IBM). For Novell, says Bruce, the commitment extends to the tools they use, including the blogging software.