PR University -- Continued
Interesting day yesterday at the SF Hilton and Towers. Big stars of the event were Craig Newmark of craigslist, and a panel of podcasters who made a pretty persuasive case for the technology, particularly it's easy-of-use. Craig's best line was a set-up: "I apologize for not being amusing enough," after paraphrasing Oscar Wilde earlier in the bit, "if you want to tell the truth, make them laugh, because otherwise they will kill you." The audience didn't kill Craig for telling the truth (i.e., that PR will undergo a transformation). In fact, a few lined up for photos, which Craig willingly obliged, though no one seems to have flickr'd. Afterwards, we retired to the hotel lounge where we grilled speaker/podcaster/one-man-brand Eric Rice on a whole bunch of issues, and the man debated so admirably -- with a table of semi-jaded PR pros -- we were in awe.