Corporate Blogs Unplugged

Third Thursday -- a Silicon Valley monthly meet-up on social media -- kicked into high gear last night with a panel talk on corporate blogging. PR reps from Cisco, Network Appliance and Ingres spoke what it takes to run a successful blog program inside a corporation today.

We knew this already from our own experience with SV clients, but last night provided ample evidence: smart businesses are not only blogging, but are already innovating. No way to learn but to do, and these three companies among many others are doing it.

We're co-organizers of this meetup, and next month it's our turn to play host. The theme is still under construction, but the general focus is a subject that's near and dear to the Eastwick practice: community.